Downloading race

We launched┬áthe new Vodafone USB +, that allowed people┬áto navigate three times faster than the rest of the available devices. So we compared it to a three times slower USB. We connected two computers to two Scalextric cars that moved through the track according to their downloading speed. The user’s challenge was to guess how many laps took the Vodafone car to the other. We arranged the whole set and even launched the race, though the idea finally turned into a promotional video.

Agency: Shackleton
Year: 2008

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