Shakira Elixir

Based on the argument of the tv commercial, we create a promotional advergaming where users have to attract thousands of eagles, hidden around the net (social media platforms, payed rich media and external microsites) with a simple plugin installed in their browser. Users had to follow the plugin clues to find eagles and to attract them with the power of the ‘elixir’, following game’s instructions.

Agency: Shackleton
Year: 2012

 

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