I+Drink was a new brand ready to experiment and offer the results in the form of well-mixed and innovative cocktails. In order to increase brand awareness and position I+Drink as a laboratory of cocktailing we chose social networking as platform. We turned Twitter into a never-ending spring of resources, finding I+drink ingredients in thousands of different tweets and make up the cocktails on its menu, interactively. The tweets were combined to form the real recipes with music generating a continuous and active user experience.

Agency: Shackleton
Year: 2010

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