Change the statistics

In 2013, Coca Cola wanted to introduce Spain to its campaign against overweight and sedentariness. was born as a campaign that begins with predictions about sedentariness for the year 2030, 
as a way to inspire people to change. This digital platform acts as a movement to connect people who want to make a lifestyle change with the small, local businesses that can help them do it. It´s a global campaign that is further supported by outdoor media, audiovisuals and a digital campaign.

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