“No Hunger”, which could have been the next Al Gore’s film against severe malnutrition, was the integrated campaign developed by Shackleton to raise awareness and mobilize society and governments. In the online web platform, we simulated an actual film, which users could see the trailer of. The point was that, in the last few seconds of the trailer, the entire site became something different: a petition to collect signatures and funds.

Agency: Shackleton
Year: 2008


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